Each page of a site needs to be properly formatted with “Meta Data”, (which is “data about data”), that includes information such as the Page Title, Description, Keywords, Category, and Site Name in a format that a Search Engine can quickly recognize and properly index. So, how do you do it? Use the All in One SEO Pack for WordPress.
Imagine if a Public Library had no card catalog and all of the books were just placed on the shelves with nothing printed on the outside cover. You would have to open each book, look inside, and memorize what was on each page.
Without Meta Data, in essence, the short “Cliff’s Note’s” information describing each page, a web site looks like a large disorganized pile of paper and the Search Engine has to read each page in its’ entirety and guess how the pages should be organized and indexed.
When you use the All in One SEO Pack Plugin for WordPress, you and the plugin determine and automatically add this Meta Data information to every static and dynamic page on your site so that the Search Engines see the organization, description of the pages on the site, and other key meta data as exactly as you intended.
For example, one set of meta data tags are those containing the web page title and description. This title and description meta data are usually what the Search Engine will display, word for word, in the results listing for a given page. The All in One SEO Pack for WordPress enables you to explicitly set the content of these tags as well as a number of others giving you complete control over what is displayed in the Search Engine results.
Although through the advanced options of the plugin you have the ability to fine tune a number of settings, for beginners, the All in One SEO Pack works right out-of-the-box. Just download and install the plugin and let it do its’ magic.
There are three items in the plugin settings that you should configure manually:
- The “Home Title” is the site title displayed in the top bar of the web browser. For example, if you look at the top of your web browser, you should see it says, “Jason Palmer – Technology Consultant”.
- The “Home Description” which is the site description, recommended not to exceed 160 characters, is almost exclusively used by the Search Engines and is what will be displayed in Search Results for the home page of the site. For JasonPalmer.com the description is “Complex Solutions to Complex Problems.”
- The “Home Keywords” are descriptive words about the site. It makes sense to research various key words through the Search Engines to see which ones are most applicable to the content on your site. Keywords that describe the services offered at JasonPalmer.com include: Management Consulting, Technology Consulting, WordPress How-to.
In addition to setting these three Meta Tags for the Site Home Page, the Search Engine friendly Post Title, Post Description and Relevant Post Keywords each must be set for each individual post as well for SEO to be effective.
The All in One SEO Pack plugin is available in both a Free and Pro version, both of which can be installed on an unlimited number of sites – the key difference being the elimination of Advertising and the availability of Priority Support with the Pro version.
Learn more about the All in One SEO Pack Plugin at:
Purchase the All in One SEO Pack Plugin for a one-time fee including lifetime upgrades and support at: